Tips For Perfecting Your Online Marketing Campaign

a day in a cats life
Source: Flickr


Do you find your site is getting promoted enough?
Would you like to learn how to promote your site through internet marketing? If you are ready, then you have come to the right place. The tips that are listed below contain advice on what you can do to create a great internet marketing plan.

Marketing on youtube is the absolute best way to reach users that you wish to contact for your product or service because the users have willingly clicked on the user generated content which constantly keeps a view count thus having perfect demographics and popularity ratings. Youtube is the most efficient place for ads.

Don’t let your internet marketing efforts go unrewarded by not monitoring their performance. Sometimes you may spent time focusing on a marketing effort that simply does not pay off. Make sure you figure this out sooner rather than later so you can spend your precious time and money marketing elsewhere.

An important tip regarding Internet marketing is to consider setting up a chat feature on your site. This is important because it provides an easy way for people to speak directly with a human without having to wait for an email or pick up the phone and face a possible language barrier.

Whether you’re interested in expanding your advertising to the internet, or have already begun advertising online, it is important to take the time to consider what online strategies you are best equipped to pursue. Will you have a blog? Email out regular newsletters? What about a podcast? Do your research, and decide which methods would work best for you.

As part of your internet marketing strategy, make sure that you give the same attention to your email signature that you do to your articles and advertisements. All of your business emails should have a signature, and that signature should contain a link to your website. For maximum effect, make this link something more enticing and interesting than a plain homepage URL – include your most important keywords.

See if you can get your site linked from a .edu or .gov site. The search engines rank content and links coming from these domains with a lot of weight and credibility. Having your link included in one of those sites will get you credibility by association. These links can be difficult to get but are worth a try.

A great way to be successful in internet marketing is to share your knowledge and be an expert in the products that you sell. You are a voice of authority when it comes to questions about your product so when you show that you have the answers to the questions, people feel more comfortable buying products from you.

After reading through this article you ought to be a bit excited to start experimenting with a new marketing plan. Hopefully, this new plan yields results that work for you. If not, try something else until you are pleased with the results. That’s the best part about internet marketing; it is customizable.

Marketing On The Information Super Highway – How To Steer Into The Skid

Free report: 23 Point Cheat Sheet to Newbies
Source: Flickr

Whether you’re planning on becoming an affiliate or want to build a website to market your own products, you will have to learn how to market to your potential customers. Some marketing techniques are easy, while others require a good amount of skill, and you should be able to learn them all with the right information source. This article can help you to get started on an internet marketing campaign that is right for you.

For best results from your online advertising, include a promotional element at the end of the ad. This should provide a further incentive that could be the deciding factor in whether or not they actually make a purchase. You can offer a small excerpt or a limited access code to the end of the text, which may cement the deal if the copy itself was not sufficient. “Afraid you won’t like it? Why not download a FREE sneak preview?”

In order to be successful in internet marketing you need to be able to supply your customers with what they want. Be sure to read the sales letters that they send. Some of these letters might contain negative feedback about your website. The right approach is to take the criticism in a constructive way.

Create an impression of stability and durability in your online marketing copy by replacing the words “buy” and “pay for” with more optimistic phrases that compare the purchase to an investment in their own future. This makes the sale seem more practical and responsible and less of a splurge. Reinforce the idea by including feedback from other customers who have echoed that sentiment.

Before you start out on your internet marketing journey. You should spend some time researching. Decide what market you are trying to break into. Know your game plan before you do anything else. The more investment you are willing to put into making things right from the start, the smoother the sailing will be once you start.

Learn from your mistakes when it comes to marketing your website and products. While there are many options for internet marketing, it is important to remember that not all strategies will work for you and your budget. If at first you don’t succeed, adapt and recover but remember that anything that puts your product out there is a step forward.

One of the things that you need to have in order to succeed in internet marketing is a user- friendly website. In order for visitors to easily navigate through your website you can use sub-headlines. This will keep your visitors from being bored in which they would gain information just by skimming through your website rather than spending time reading long articles.

This article is one of many you will read, that’s packed full of vital information pertaining to internet marketing. Remember that even the best information out there is only as good as what you do with it. So take your time, work hard, and reap the rewards of your successful business venture.

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

VTA IM Training - Oct 2010
Source: Flickr

COPYWRITING
After determining what we are going to sell, the next task is to effectively convey our message.
Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That’s why it would be a wise decision to learn some copywriting techniques.
Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business.
Before actually writing the ad- keep in mind that you want it to be short and to the point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make the ad do nothing but get people excited to visit your website or place an order. Finally, Make the offer sound so good it is impossible to say no.
The Mechanics of Writing an Ad. – Blueprint for Success.
Now comes the challenge of creating that winning AD.
Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do the following 4 things to be successful.
Get Attention- You want to get their attention in the headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver on the promise. Here are some examples of attention grabbing headlines:
The top 10 reasons of why Internet start-ups fail in their first year.
Learn the secrets to enjoying a long and healthy life.
50 ways Internet marketers are making a fortune.
A millionaire’s secret method exposed.
How to build a fortune with only $20.
What your local government doesn’t want you to know.
Cut your household expenses by 20% using these strategies.
Researches discover a miracle healer that could possibly cure millions of people.
If you qualify, you will receive a week at the beach…absolutely free!
You are personally invited to take advantage of this once in a lifetime special offer.
The book that made many people wealthy and it’s yours absolutely free!
Get your $1000 check from the federal government.
How reading Tom’s book saved my life.
This is your last chance to win a free Caribbean cruise.
A Million Dollars is awaiting you at the finish line.
This software will improve performance by 50%.
Are you bored with life?
Receive a 6 months subscription to a magazine of your choice, no commitments.
Are you paying too much for health insurance?
Warning! These proven facts are beneficial to your health.
Create Interest- Get them wanting to know more about your product and to continue reading the ad.
Get them excited- “Sell the sizzle not just the steak”. In other words, offer benefits and solutions don’t just list the features of your product. Use powerful words, such as: New and improved–Once in a lifetime opportunity or Earth-shattering results.” However, it is extremely important not to make false claims. Convincing the reader that your product will solve a problem and create the ultimate pleasure for them is extremely important.
Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.
Finally, take the “Blueprint For Success outline” and insert information that pertains to your particular business. Here again the PFBS: Problem, Feature, Benefit and Solution equation could be used. (See article: “SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS” for information on creating a PFBS equation. ).
I will use a previous example of a PFBS statement from the ebook “Internet Marketing On A Shoestring Budget” To demonstrate how this data is used to create ad. Copy.
Problem:
Spending too much money on advertising
Feature:
Low cost marketing.
Benefit:
Save money
Solution:
Cutting ad budget while increasing profit
The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This is the Problem I will focus on to craft my ad.
My product “Internet Marketing On A Shoestring Budget” offers the following feature, benefit and solution that address this problem.
Feature:
Low cost marketing.
Benefit:
Save money
Solution:
Cutting ad budget while increasing profit
Sample Ad.
Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales.
Are you spending a fortune on Internet advertising? Well No More! Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products.
Note: You may want to shorten this ad if paying on a word or line basis.
How my ad copy follows the “Blueprint For Success outline”
Get Attention- In the headline, I used the phrases: Free Advertising and Generate Thousands Of Dollars A Day In Sales as a means to get the readers attention.
Create Interest- The beginning of the ad: Are you spending a fortune on Internet advertising? Well No More! Was designed to get the reader wanting more information about the product and to continue reading the ad
Get them excited-The body of the ad: Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. My purpose here was to get the reader excited and to create desire for the product.
Give them a reason to act-The conclusion: Join this elite group by getting your copy today. If you act! Right Now, you also will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products. This is where I gave them a reason to act now.
In conclusion, after determining what product to sell to our target market, the next task is how to craft a message that will effectively reach those potential customers.
Copywriting is the art of writing words and messages that successfully sell a product or service. Mastering this skill is essential to the success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task.
Before actually writing the ad, make sure it is short and to the point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article as the “Blueprint For Success Outline”.
Finally, take the “Success outline” and insert information that pertains to your particular business. Here again the PFBS (Problem, Feature, Benefit and Solution) equation could be used.
Remember always test your ads to see what works best. There are so many ways to word them. If the first one does not work, don’t get discouraged try different approaches until you find a “true winner”.

Internet Marketing Reality Check

Internet Marketing Reality Check

Digital Marketing Courses
Source: Flickr

There are thousands of web sites, books, CD-ROM’s, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer “secret strategies” and “killer tactics” which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams)
With all of these so called experts lining up to take your money and fill your head with dreams of making easy millions you may find it difficult to filter out the facts from the fiction. I will take the unenviable role of fact giving, bubble burster and tell you flat out, “There are no secrets to successful Internet marketing! “
Let me repeat myself, I said, “There are no secrets to successfully Internet marketing”
Successful marketing, whether its online or off, requires careful planning and a lot of hard work. And no amount of marketing will ever meet with success if the product being marketed is a bad one. This is especially true of web sites, which carry the remarkable distinction of the almighty back button. I know this from first hand experience with companies that have spent ridiculous amounts of money to market web sites which were basically unusable.
Now that your dreams of sailing around the ocean sipping margaritas, while an Internet cash machine deposits six figure sums into your bank are thoroughly dashed, lets explore some of the common issues associated with true Internet marketing success as well as a few of the many misconceptions.
The same principles that govern off-line marketing practices apply to online marketing. Research, Planning, and Analysis.
Research:
Determine what makes your product or service stand out from the crowd. What do you offer that the competition doesn’t? How do your prices compare to others in the market? What features of your product are one of a kind? All of this information will help in designing your web site to reflect a unique selling proposal. A unique selling proposal answers the customer’s question, “What’s in it for me? ” Gather all the information possible that answers this question and use it in planning your web site.
Planning:
Develop a marketing strategy for your web site.
Are you selling merchandise online? Are you advertising a service? Who are your customers? You must determine exactly what it is that you want your website to accomplish. Example: If your web site is focused on making it easier for potential customers to learn about your services, focus your attention on offering as much information about your services as possible. Price comparisons of your competition, directions to your business location, contact information, testimonials, etc.,are a good place to start. Plan your web site around a central goal.
Analysis:
So your web site is up and running, you have developed a marketing strategy and people are interested in your product. Now its time to figure our what is working and what isn’t. This aspect of marketing your web site can be one of the most difficult to understand. This goes well beyond simply counting the number of visitors to your site. It requires analyzing the habits of those who travel to your site. Determining what features of your site compel visitors to purchase your products, what features turn visitors away. It is important to analyze every single feature of your web site, from the sales copy to the navigation. You must understand how every feature of your web site supports or detracts from your marketing success.
Hopefully by now you realize that Internet marketing requires more than just an out-of-the-box solution. There is no magical formula to marketing online, and those who say otherwise should be scrutinized. The incredible variety of businesses online require individual marketing strategies and plans. A real estate web site should not be marketed the same way as one selling comic books. Any salesman would have a difficult time selling denture glue to a teen-ager, it just doesn’t fit. And neither do one size fits all marketing plans. Target markets have to be considered. Planning, strategy and analysis must be carried out in order to achieve any kind of lasting success.
Make your web site usable and you will gain success!
Now, if you would like to send me a check for $30 for this “killer strategy” please feel free to do so. Otherwise, take this bit of information and file it in the “critically important” category. By usable, I’m talking about such web site considerations as working links, fast loading pages, limited use of images,animations and other “fluff” that will make most users hit the back button faster than you can blink a virtual eye.
Fact: Most Internet users will hit their back buttons if a web page doesn’t load in 20 seconds or less. Increasing the speed at which your web site loads greatly increases the likelihood that it will ever be seen.
Submit your site to 100,000 search engines for just $29.95 !!! Beware of offers like this, the truth is there are only a handful of search engines that most people use to find things online. Concentrating your marketing efforts on these few search engines is much more effective than having your site listed in a million places that nobody will ever see Bear in mind that most of these multiple search engine submittal sites are profit driven, and the only one making a profit is them.
Fact: Google and Yahoo are currently the major players in the search engine game comprising 54% and 41% of all Internet searches respectively. (Source: Comscore Media Metrix 05/04) There are several techniques to achieving higher rankings with these two search engines none of which are secrets. Read my article on search engine optimization for more information about this important topic.
Number 1 Ranking in Google! Guaranteed!
I have seen many web sites offering search engine ranking services, making claims like the one above, The truth of the matter is that it is impossible to guarantee a number one ranking with Google’s free search engine submission. As I have stated previously there are a number of strategies and steps that can be taken to optimize your web site for search engine placement and achieve the highest rankings possible. Guaranteed results are a myth, it is possible to have the highest ranking in Google for search terms that aren’t commonly used, but then, what’s the point?
Fact: It is true that you can purchase advertising space using the Google service called AdWords. Advertisements appear in the right hand column of Google search pages.
Successful marketing of your business online requires time, effort and patience. There are no easy solutions. But, a fair amount of devotion and common sense can yield truly impressive results.