A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

A Free Lesson On How To Easily Write Ads That Are Guaranteed To Make You Money

VTA IM Training - Oct 2010
Source: Flickr

COPYWRITING
After determining what we are going to sell, the next task is to effectively convey our message.
Copywriting is the art of writing words and messages that successfully sell a product or service. From the development of the sales message on a website to classified or banner advertising, writing ad copy will be used in many facets of your business. Unless you are going to pay someone else to do it, mastering this skill is essential to the success of your venture. That’s why it would be a wise decision to learn some copywriting techniques.
Don’t worry! By following these simple rules will make copywriting easier and more profitable for your business.
Before actually writing the ad- keep in mind that you want it to be short and to the point. A potential customer is more likely to respond to something that is easy to read than some long drawn out explanation of a product. Next, make the ad do nothing but get people excited to visit your website or place an order. Finally, Make the offer sound so good it is impossible to say no.
The Mechanics of Writing an Ad. – Blueprint for Success.
Now comes the challenge of creating that winning AD.
Get Attention, Create interest, get them excited and give them a reason to act-Your Ad must do the following 4 things to be successful.
Get Attention- You want to get their attention in the headline. Some ways to accomplish this is by restating a problem or a solution. You can also entice them with some unbelievable offer. However, make sure you can deliver on the promise. Here are some examples of attention grabbing headlines:
The top 10 reasons of why Internet start-ups fail in their first year.
Learn the secrets to enjoying a long and healthy life.
50 ways Internet marketers are making a fortune.
A millionaire’s secret method exposed.
How to build a fortune with only $20.
What your local government doesn’t want you to know.
Cut your household expenses by 20% using these strategies.
Researches discover a miracle healer that could possibly cure millions of people.
If you qualify, you will receive a week at the beach…absolutely free!
You are personally invited to take advantage of this once in a lifetime special offer.
The book that made many people wealthy and it’s yours absolutely free!
Get your $1000 check from the federal government.
How reading Tom’s book saved my life.
This is your last chance to win a free Caribbean cruise.
A Million Dollars is awaiting you at the finish line.
This software will improve performance by 50%.
Are you bored with life?
Receive a 6 months subscription to a magazine of your choice, no commitments.
Are you paying too much for health insurance?
Warning! These proven facts are beneficial to your health.
Create Interest- Get them wanting to know more about your product and to continue reading the ad.
Get them excited- “Sell the sizzle not just the steak”. In other words, offer benefits and solutions don’t just list the features of your product. Use powerful words, such as: New and improved–Once in a lifetime opportunity or Earth-shattering results.” However, it is extremely important not to make false claims. Convincing the reader that your product will solve a problem and create the ultimate pleasure for them is extremely important.
Give them a reason to act- Give them a reason to act now. For example, purchase by a certain date and get 2 for 1 or while supplies last. Another possibility is offering some type of free gift if they buy now. It does not have to be expensive and could bring you thousands of dollars in additional sales.
Finally, take the “Blueprint For Success outline” and insert information that pertains to your particular business. Here again the PFBS: Problem, Feature, Benefit and Solution equation could be used. (See article: “SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TO SAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS” for information on creating a PFBS equation. ).
I will use a previous example of a PFBS statement from the ebook “Internet Marketing On A Shoestring Budget” To demonstrate how this data is used to create ad. Copy.
Problem:
Spending too much money on advertising
Feature:
Low cost marketing.
Benefit:
Save money
Solution:
Cutting ad budget while increasing profit
The research collected from my target market, proved that many businesses had high advertising costs and were looking for methods to reduce their expenditure. This is the Problem I will focus on to craft my ad.
My product “Internet Marketing On A Shoestring Budget” offers the following feature, benefit and solution that address this problem.
Feature:
Low cost marketing.
Benefit:
Save money
Solution:
Cutting ad budget while increasing profit
Sample Ad.
Learn How Top Internet Marketers Are Using Free Advertising To Generate Thousands Of Dollars A Day In Sales.
Are you spending a fortune on Internet advertising? Well No More! Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. Join this elite group by getting your copy today. Also, if you act! Right Now, you will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products.
Note: You may want to shorten this ad if paying on a word or line basis.
How my ad copy follows the “Blueprint For Success outline”
Get Attention- In the headline, I used the phrases: Free Advertising and Generate Thousands Of Dollars A Day In Sales as a means to get the readers attention.
Create Interest- The beginning of the ad: Are you spending a fortune on Internet advertising? Well No More! Was designed to get the reader wanting more information about the product and to continue reading the ad
Get them excited-The body of the ad: Discover how to dramatically reduce your ad costs by using the proven methods described in “Internet Marketing On A Shoestring Budget”. The secrets exposed in this ebook are used by the top online millionaires to produce thousands of dollars a day in sales. My purpose here was to get the reader excited and to create desire for the product.
Give them a reason to act-The conclusion: Join this elite group by getting your copy today. If you act! Right Now, you also will receive a Copy of Ideasexplored. This ebook takes a look at the most profitable Internet products. This is where I gave them a reason to act now.
In conclusion, after determining what product to sell to our target market, the next task is how to craft a message that will effectively reach those potential customers.
Copywriting is the art of writing words and messages that successfully sell a product or service. Mastering this skill is essential to the success of any venture. However, by following some simple rules will make copywriting an easier and more profitable task.
Before actually writing the ad, make sure it is short and to the point. A potential customer is more likely to respond to something that is easy to read. Also, your ad needs to accomplish these 4 things: Get Attention, Create interest, get them excited and give them a reason to act, referred to in this article as the “Blueprint For Success Outline”.
Finally, take the “Success outline” and insert information that pertains to your particular business. Here again the PFBS (Problem, Feature, Benefit and Solution) equation could be used.
Remember always test your ads to see what works best. There are so many ways to word them. If the first one does not work, don’t get discouraged try different approaches until you find a “true winner”.

Enhance Websites To Attract Free Traffic

Maximize Websites To Attract Free Traffic

An outright critical component of website-building consists of maximizing the internet site to bring in complimentary website traffic. If at some factor in the future, you make a decision to market, being able to reveal interested purchasers your entirely complimentary search engine website traffic will certainly raise the viewed worth of the site.

Of all you require to discover just how to enhance your web site to draw in complimentary website traffic. I presume your initial inquiry should be, exactly how do you tackle enhancing your site to draw in cost-free web traffic from online search engine, such as Google?

One of the finest means in which to go around this is to configuration web link companions with various other web site proprietors in your specific niche. One means to do this is by signing up with a web link exchange program, or you could look for eager internet masters on your own. You desire a program that will certainly obtain you web links with companions in your specific niche as well as not as well lots of also quickly.

You could include web link companions with reduced web page ranking in your specific niche yet eventually it will certainly remain in your benefit to establish relate to high web page ranking sites that belong to your specific niche. It would certainly additionally be a smart idea to place your target key words to maximize in the support message of your web link that you provide to connect companions. When they are attempting to establish exactly what your website is regarding based on the web link, look engines will certainly look at this.

If you collect a bigger quantity of web link companions, it will certainly excel to differ your support message to a number of various key words for your internet site, not simply the one you wish to enhance your site for the most. This will certainly aid you obtain web traffic for a variety of keyword phrases in your particular niche.

One more suggestion that will certainly assist you enhance your internet site free of cost online search engine web traffic is to run a corresponding content-creation project. You could do this by developing brand-new web pages for your site accordinged to search phrases that are getting little website traffic, yet have no competitors. This will certainly aid you to control every one of the website traffic for that provided keyword phrase as well as lead the competitors by getting on top of the online search engine.

That’s the fundamentals of the best ways to enhance your sites to bring in totally free internet search engine website traffic. Try to find even more of these posts ahead.
To summarize, obtain incoming connect to your web site, produce as well as maximize additional web pages of your web site for key words that no person is contending for.

An outright important component of website-building consists of maximizing the site to draw in cost-free web traffic. If at some factor in the future, you determine to offer, being able to reveal interested purchasers your totally free search engine web traffic will certainly raise the regarded worth of the site.

You could include web link companions with reduced web page ranking in your specific niche however eventually it will certainly be in your finest passion to establish up web links with high web page ranking web sites that are associated to your specific niche. An additional suggestion that will certainly aid you maximize your web site for cost-free search engine website traffic is to run a corresponding content-creation project.

Search Engine Optimization Services Explained

Search Engine Optimization Services Explained

There is a collection of publications that attempts to discuss to visitors how you can do something that is preferred presently; there might be a publication on ways to cook scrumptious cookies or ways to construct an internet site, and also guide will certainly educate the visitor whatever that they have to understand consisting of the fundamentals to some points that are advanced. There is possibly a publication that discusses SEO solutions, however company owner and also web designers do not require this sort of publication.

Just what they require rather is to have SEO solutions discussed to them in basic terms, then informed why they ought to rely on a SEO company to manage their SEO requires as opposed to attempting to do it themselves. When the smarter local business owner recognize exactly how tough doing SEO is, they will promptly discover an excellent SEO company to manage their service for them.

When a person searches for something associated to your internet site on their favored search engine, SEO is the method to obtain your web site to the top of the search results. Obtaining SEO solutions for your web site is just what you should obtain your internet site to the top of this listing, which will certainly raise the variety of site visitors to your website, as well as eventually enhance your earnings.

Entrepreneur that attempt to conserve cash by not going with a SEO business are mosting likely to be sorry for the day that they decided. This choice is mosting likely to trigger the typical company owner to squander a great deal of time doing the research study on ways to finest obtain SEO to help them.

The claiming that time is cash is most definitely going to be real when figuring just how much these SEO solutions are going to cost you. Also if you are going to have the IT individual in your firm job on it, if he isn’t really utilized to figuring out SEO solutions, he might quickly invest 100 hrs attempting to do it by himself.

There are certainly points that you could reduce edges on in your advertising and marketing spending plan, however SEO should not be just one of them. Obtaining your organisation out into the internet and also having clients able to discover it by looking for something that you use or market is mosting likely to be very important if you desire your organisation to function. A reliable SEO company is getting you to the leading the quickest, which will certainly safeguard your financial investment as well as offer you a dealing with possibility to make it through.

Certain, you might do SEO on your own, yet if you desire specialist outcomes, a SEO firm that is relied on will certainly be far better able to offer you these outcomes. A publication regarding ways to do SEO is most likely available, yet prior to you buy it, you could intend to think about conserving your loan on guide (as well as the moment it will certainly take you to research up) and also simply hire the job to a person that could do it far better compared to you.

The stating that time is loan is absolutely going to be real when figuring just how much these SEO solutions are going to cost you. Also if you are going to have the IT individual in your business job on it, if he isn’t really made use of to figuring out SEO solutions, he might conveniently invest 100 hrs attempting to do it by himself. A reliable SEO company is going to obtain you to the leading the quickest, which will certainly safeguard your financial investment as well as provide you a battling possibility to endure.

Internet Marketing Reality Check

Internet Marketing Reality Check

Digital Marketing Courses
Source: Flickr

There are thousands of web sites, books, CD-ROM’s, cassette tapes and various other forms of communication devoted to the topic of Internet marketing. The majority of these sites profess to offer “secret strategies” and “killer tactics” which promise to increase your chances of having success on the Internet. Of course you must fork over your hard earned cash for these wonderful pearls of wisdom. (Many of which turn out to be nothing more than pyramid schemes and other scams)
With all of these so called experts lining up to take your money and fill your head with dreams of making easy millions you may find it difficult to filter out the facts from the fiction. I will take the unenviable role of fact giving, bubble burster and tell you flat out, “There are no secrets to successful Internet marketing! “
Let me repeat myself, I said, “There are no secrets to successfully Internet marketing”
Successful marketing, whether its online or off, requires careful planning and a lot of hard work. And no amount of marketing will ever meet with success if the product being marketed is a bad one. This is especially true of web sites, which carry the remarkable distinction of the almighty back button. I know this from first hand experience with companies that have spent ridiculous amounts of money to market web sites which were basically unusable.
Now that your dreams of sailing around the ocean sipping margaritas, while an Internet cash machine deposits six figure sums into your bank are thoroughly dashed, lets explore some of the common issues associated with true Internet marketing success as well as a few of the many misconceptions.
The same principles that govern off-line marketing practices apply to online marketing. Research, Planning, and Analysis.
Research:
Determine what makes your product or service stand out from the crowd. What do you offer that the competition doesn’t? How do your prices compare to others in the market? What features of your product are one of a kind? All of this information will help in designing your web site to reflect a unique selling proposal. A unique selling proposal answers the customer’s question, “What’s in it for me? ” Gather all the information possible that answers this question and use it in planning your web site.
Planning:
Develop a marketing strategy for your web site.
Are you selling merchandise online? Are you advertising a service? Who are your customers? You must determine exactly what it is that you want your website to accomplish. Example: If your web site is focused on making it easier for potential customers to learn about your services, focus your attention on offering as much information about your services as possible. Price comparisons of your competition, directions to your business location, contact information, testimonials, etc.,are a good place to start. Plan your web site around a central goal.
Analysis:
So your web site is up and running, you have developed a marketing strategy and people are interested in your product. Now its time to figure our what is working and what isn’t. This aspect of marketing your web site can be one of the most difficult to understand. This goes well beyond simply counting the number of visitors to your site. It requires analyzing the habits of those who travel to your site. Determining what features of your site compel visitors to purchase your products, what features turn visitors away. It is important to analyze every single feature of your web site, from the sales copy to the navigation. You must understand how every feature of your web site supports or detracts from your marketing success.
Hopefully by now you realize that Internet marketing requires more than just an out-of-the-box solution. There is no magical formula to marketing online, and those who say otherwise should be scrutinized. The incredible variety of businesses online require individual marketing strategies and plans. A real estate web site should not be marketed the same way as one selling comic books. Any salesman would have a difficult time selling denture glue to a teen-ager, it just doesn’t fit. And neither do one size fits all marketing plans. Target markets have to be considered. Planning, strategy and analysis must be carried out in order to achieve any kind of lasting success.
Make your web site usable and you will gain success!
Now, if you would like to send me a check for $30 for this “killer strategy” please feel free to do so. Otherwise, take this bit of information and file it in the “critically important” category. By usable, I’m talking about such web site considerations as working links, fast loading pages, limited use of images,animations and other “fluff” that will make most users hit the back button faster than you can blink a virtual eye.
Fact: Most Internet users will hit their back buttons if a web page doesn’t load in 20 seconds or less. Increasing the speed at which your web site loads greatly increases the likelihood that it will ever be seen.
Submit your site to 100,000 search engines for just $29.95 !!! Beware of offers like this, the truth is there are only a handful of search engines that most people use to find things online. Concentrating your marketing efforts on these few search engines is much more effective than having your site listed in a million places that nobody will ever see Bear in mind that most of these multiple search engine submittal sites are profit driven, and the only one making a profit is them.
Fact: Google and Yahoo are currently the major players in the search engine game comprising 54% and 41% of all Internet searches respectively. (Source: Comscore Media Metrix 05/04) There are several techniques to achieving higher rankings with these two search engines none of which are secrets. Read my article on search engine optimization for more information about this important topic.
Number 1 Ranking in Google! Guaranteed!
I have seen many web sites offering search engine ranking services, making claims like the one above, The truth of the matter is that it is impossible to guarantee a number one ranking with Google’s free search engine submission. As I have stated previously there are a number of strategies and steps that can be taken to optimize your web site for search engine placement and achieve the highest rankings possible. Guaranteed results are a myth, it is possible to have the highest ranking in Google for search terms that aren’t commonly used, but then, what’s the point?
Fact: It is true that you can purchase advertising space using the Google service called AdWords. Advertisements appear in the right hand column of Google search pages.
Successful marketing of your business online requires time, effort and patience. There are no easy solutions. But, a fair amount of devotion and common sense can yield truly impressive results.